ally financial is the original digital disruptor in banking, so we created a campaign illustrating that with a little guidance you can be your own banking superhero.
through a partnership with ally for my capstone course, we were asked to deliver a disruptive campaign that appeals to a target market of affluent millennials.
event marketing, ooh, direct mail, social, radio
given the target group, marketing at events such as the e3 expo and comic cons are a perfect fit to connect with millennials in their element.
it's no secret that everyone loves free stuff, our branded ally promotional materials would cut through the noise of the traditional pens and coffee cups to really get consumers attention.
classic ooh mediums like billboards and interactive bus shelter ads would lead to sharing on social media and likely viral spread.
comic strips for direct mail and social illustrate ally as an approachable institution, available to answer all your questions.
millennials may not be listening to traditional radio, but placing radio spots in services like spotify and apple music would certainly get their attention.