what is there to say about volkswagen that hasn't already been said? from timeless ad campaigns to even more timeless vehicles, this is a brand that has earned its place in modern culture.
digital, radio, paid social
there's a good amount of uncertainty when it comes to buying a used vehicle. volkswagen has set out to change the certified pre-owned experience
in refreshing the volkswagen cpo site, we simplified the online buying process and introduced the characteristic vw attitude back into the copy.
view full site here
regional radio spots were developed to create brand awareness and promote new additions to the volkswagen vehicle line up.
to get in the summer spirit, we developed a series of regional paid social posts to keep volkswagen at the front of your mind all summer long.
ads were placed on a variety of apps and social media platforms including waze, kargo, pandora, instagram and pinterest.