owning a weber is a feeling,
an indescribable craze,
a love like no other.
a video campaign following matt and his increasingly bizarre love with his new
everyone wants a brand that they can relate to and form a connection with. introducing this character for consumers to connect with will help make weber a relatable brand for everyone. because let's face it, who hasn't gotten obsessed with something?
a faux instagram account, allowing weber's followers to keep up with the daily happenings of matt and his beloved grill.