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owning a weber is a feeling,

an indescribable craze, 

a love like no other.

video, social

a video campaign following matt and his increasingly  bizarre love with his new

weber grill.

everyone wants a brand that they can relate to and form a connection with. introducing this character for consumers to connect with will help make weber a relatable brand for everyone. because let's face it, who hasn't gotten obsessed with something?


a faux instagram account, allowing weber's followers to keep up with the daily happenings of matt and his beloved grill.

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