with a name thats synonymous with luxury, cadillac is a brand that requires little introduction. with a history running over 100 years, their reputation is hard to argue with.
to build excitement for the newly designed Cadillac LIVE digital showroom, we created several sizzle reels to illustrate how convenient the online shopping experience can be.
to give users a personalized experience, multiple edits were made that showcase a particular vehicle. depending on which vehicle page users come from, they see the vehicle-specific cut when entering the digital showroom.
for example, if a user comes from the escalade model page, they see the escalade edit.
in preparation for the new 2024 LYRIQ ev, we developed a landing page to provide the ultimate deep dive into the vehicle.
with a variety of modals to explore, this landing page offers a look into the LYRIQ and the convenience of ev life like never before.
in honor of cadillac's 120th anniversary, we created a celebratory landing page looking back on more than a century of iconic moments.