what makes a good hot sauce?

it's not about flavor, its all about

 proving how tough you are.

video, ooh, web

 

a series of psa-style video spots that warn, as nicely as they can, not to take 

mad dog 357 lightly.

 

outdoor signage will utilize already existing smoke stacks and steam pipes to show that

mad dog 357 is no joke.

Mad-Dog-357-NYC.jpg
Stand.jpg

 

cheeky social ads to make certain that mad dog is always on your mind.

123.jpg